Interview with Mo Elliot of Fayettechill

in Entrepreneurial, Fashion

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What do you do for a living?531807_10151407572599928_344222584_n

I own & operate Fayettechill Clothing Co.

How would you describe what your company does?

We are an outdoor clothing brand that represents the Ozark Mountains and recreation that is prevalent in the region.

What is unique about what your company does? 

We are the first outdoor brand to represent this region to the nation.  We also have partnered with Non-profits in the region to continue to preserve our natural areas and we sponsor the regions top athletes in Fly-fishing, Mountain Biking, Rock Climbing, & White Water Kayaking.

What does your work at Fayettechill entail?

Progressing the image of our brand and quality of products. Also, making sure we hit our short and longterm milestones that we have set in sales and operations.

How did your company get started?  

Started in college as a brand to represent Fayetteville with a minor Ozark region influence in the brand, we started with just t-shirts and hats.

What do you like about owning/being part of a startup?

Favorite aspect of running Fayettechill is I get to live the brand. What our company represents is what all of our employees & athletes represent which is being active, traveling, & getting outdoors.

What do you dislike?

None.

How does your company make money?

Selling products B2B & Direct to consumer.

What are your company gross revenues?

2012 –  $500,000-$1,000,000

2013-     $1,000,000+

How have you funded the company?

From my high school startup, Mow 2 Mow landscaping.

FayettechillLogoIs there any specific education you received or skills you have that have helped you?

Connections from University of Arkansas – Walton College of Business & Northwest Arkansas Entrepreneur Alliance have put me on the path where I am today.

What is the most challenging thing facing your company?

Progression of products where we are market leaders in the Specialty Outdoor Market.

What is your opinion on the startup community and the business climate in NWA?

It’s the best it has ever been. I’m always told when I’m traveling or talking to people out of the area that this region is a hidden gem. It’s just a matter of time until it’s widely known. The infrastructure is in place for major area growth.

What advice would you offer someone considering starting a business?

Know the business that your getting into, meet as many industry insiders as possible, & most importantly have a passion for the product or service.

How much time off do you get/take?

As much as I need. The other owners and myself have a great system of being able to run operations and progress the company while on the road.

What is a common misconception people have about what you or your company do?

I think with most operations people tend to over simplify companies. In our case, “just some dudes selling T-shirts.”

What are your goals/dreams for the future?

Being the dominant outdoor brand in the mid south – The areas in a 5 hour radius of Fayetteville.

 

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